Nobody talks about Samsung.
Let us start the Samsung Marketing Mix: Samsung invests a lot in research and development to deliver the best products to its customers. Samsung offers a wide range of products in different product categories.
The diverse offerings come under the products of Samsung marketing mix. The products can be classified into five categories and they are: Samsung is a market leader in smart phones and is a dominant player in market for home appliances.
It uses two pricing schemes which are: Skimming Price —Samsung uses skimming price policy. For instance, when Samsung launches new products with different variants of storage capacity, it prices the product higher.
But when other competitors launch a smartphone with identical features, Samsung lowers the price and easily prevents the reduction of its market share due to the launch of the competitor.
|The Content Marketing Showdown: Apple vs. Samsung||Reddit Samsung Galaxy is the brand name for a series of smartphones and tablets manufactured and marketed by Samsung Electronics.|
|The marketing strategy for Samsung Galaxy | Version Daily||With the smartphone market being incredibly competitive as ever, that marketing money will continue to be a key advantage for Samsung. The results of Samsung's marketing budget can be seen virtually everywhere, from its "Next Big Thing" campaign on television to the splashy events it has held last year.|
Competitive Pricing —This pricing strategy is a part of Samsung marketing strategy. Samsung has not succeeded in becoming the leader in other product categories. Also, Samsung is a not a first mover in these product categories and thus it has to defend its position in the market.
All these help in understanding the pricing strategy in the Samsung marketing mix. Samsung sells directly to the retailers and service dealers. And due to this strategy, only service dealers are responsible for the corporate sales.
Retailers dealing in technology generally have to include Samsung in their offerings, because of the brand being world-famous. The distribution is the strength for Samsung. Samsung also distributes its products using a single distribution company in a particular location that further distributes the products to other locations.
Promotion is a strong pillar in the marketing mix of the company. Samsung believes that advertising the best form of promotion to engage potential consumers and position the brand.
Samsung promotes new products using newspapers and digital media.In the marketing mix of Samsung, it is clear that Samsung has an amazing product portfolio and at the same time has excellent pricing strategies.
The brand image driver for Samsung are the Samsung Smartphone’s such as the Samsung note series or the Samsung galaxy series. Here are the 4 Ps of Samsung. Samsung Changed Their Brand Marketing Strategy After the Galaxy Note 7 Debacle.
The Galaxy Note 7 battery issue that Samsung faced last year was something that impacted just about every aspect of. Samsung Galaxy S9 Marketing Mix and Marketing Strategy Samsung Electronics is a world famous technology brand that is also among the leading makers of smartphones.
It is an innovative brand, known for bringing excellent television models and Galaxy smartphones. Marketing Mix of Samsung analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Samsung marketing strategy.
The article elaborates the pricing, advertising & distribution strategies used by the company. Samsung Group Report contains a full analysis of Samsung marketing strategy.
The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung.
Samsung Group Report contains a full analysis of Samsung marketing mix (Samsung 7Ps of marketing) and Samsung marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung.